Wednesday, August 10, 2005

It probably started with Mike Myers' "If it's not Scottish, it's crap!" character years ago on Saturday Night Live and came back into the spotlight a couple of years ago with the overzealous Keith's fan in the kilt commercials, which I admit that I generally enjoy. But now, it seems, radio and TV commercials featuring men with exaggerated Scottish accents are everywhere. And most of the time there's no reason for them to talk like that since it has nothing at all to do with the product being flogged. Will the Grolsch guy with the vaguely Dutch accent who has trouble pronouncing certain words be the next role model for bandwagon-jumping ad hacks, or what should we expect next?

1 comment:

Murdoch said...

Bang on. The accents don't even sound remotely Scottish anymore.

Futher proof that the average consumer is lapping this stuff up like the peanut butter-eating dog of urban legend.